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Reichert® Introduces Phoroptor® VRx Digital Refraction System at Vision Expo East

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March 20,2015

New York City, New York – International Vision Expo EastReichert Technologies® announces the commercial introduction of the highly anticipated Phoroptor® VRx Digital Refraction System, the most advanced Phoroptor® ever built. Previewed at the International Vision Expo West and the American Academy of Ophthalmology in fall 2014, Phoroptor VRx further extends the Reichert® legacy of design and engineering excellence by combining speed and technology to deliver an incredibly fast refraction experience. The system's logically and ergonomically arranged keypad and multi-functional knob, coupled with an intuitive user interface and tilting touchscreen provide operators with the tools needed to drive improved practice efficiency.

Phoroptor VRx was designed, engineered and built from the ground up with input from eye care professionals. It boasts premium motors for extremely fast and ultra-quiet lens exchanges, as well as new features like motorized prism compensators and a split cylinder lens to facilitate faster testing for astigmatic correction. These enhancements and improvements translate into a more efficient exam process. The fit and finish of the metal housing is what you expect from a product built in the USA.

The all-new Phoroptor VRx controller, with its bright, full-color, 10.4-inch tilting touchscreen and intuitive user interface, provide the operators with the flexibility to easily access any tests during the exam process. With effortless integration to both EMR and pre-test equipment, Phoroptor VRx helps to deliver quite possibly the shortest refraction on the market.

"The Reichert name is synonymous with quality and excellence. It has been the leader in refraction technology since the invention of the Phoroptor, I expect nothing less for the Phoroptor VRx Digital Refraction System", said Joel Kozlowski, Senior Product Manager of Lane and Refraction equipment for Reichert.

For more information on Phoroptor VRx, watch the full-length product video on Reichert’s Youtube channel, contact Reichert at (716) 686-4500, toll-free in the U.S.A and Canada at 1-888-849-8955, or visit

Click here for high a resolution photo of Phoroptor VRx Digital Refraction System. (6mb JPG)

About Reichert Technologies:
Reichert Technologies, Buffalo, NY, has been a global leader for more than 150 years in the design and manufacture of high-quality diagnostic instruments and equipment for ophthalmologists, optometrists, opticians and retail eye center. Reichert’s products are used for a wide range of applications, from common vision testing to diagnosing sight-threatening diseases, such as glaucoma and macular degeneration. Inventors of the Lensometer®, Phoroptor®, and Non-Contact Tonometer, Reichert carries on its proud tradition by providing ground-breaking products, including the highly acclaimed Tono-Pen®, Ocular Response Analyzer®, and Reichert® 7CR. Reichert is a unit of AMETEK, Inc., a leading global manufacturer of electronic instruments and electromechanical devices with 2014 sales of $4.2 billion. AMETEK has over 15,000 colleagues at more than 120 manufacturing locations around the world. Supporting those operations are more than 100 sales and service locations across the United States and in 30 other countries around the world.

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