Experience Reichert®️ at Booth F9043 for a Chance to Win Up to $1,500!

Demo the latest technologies in refraction and tonometry at booth F9043 during Vision Expo West, including Phoroptor® VRx Digital Refraction System, Ocular Response Analyzer® G3 with Corneal Hysteresis + IOPcc, and/or handheld tonometers including the Tono-Pen AVIA® Tonometer and  Tono-Vera Tonometer (coming soon) for a chance to win up to three $500 Visa gift cards.

One $500 Visa gift card winner will be chosen at random from demonstrations given for each of the three product lines. Up to a total value of $1,500. One entry per person, per product for a maximum three entries. Open to registered optometrists and ophthalmologists. See the full contest rules here.

We can’t wait to see you! Locate us at F9043 on the interactive map.

Reichert VEW Map 2022


Phoroptor® VRx Digital Refraction System

A Premium Refraction Experience – Phoroptor VRx.

When building Eyesite, Benjamin Peters, OD & Justin Verrone, OD understood the importance design plays in their patients' experience. 

Refract safely from across the room or across the internet. Exceed your patients' expectations with a premium refraction experience. Featuring the thinnest, most compact design, incredibly fast lens exchange, and ultra-quiet operation, Reichert Phoroptor VRx Digital Refraction System sets a new standard in refraction. Phoroptor VRx effortlessly integrates into your practice and is telehealth capable. Designed & assembled in the USA.

Promotion Available - Purchase a Phoroptor® VRx Digital Refraction System during the promotional period and receive a $2,000 manufacturer's rebate, a free ClearChart 4X Enhanced Digital Acuity System, a free ClearChart® 4X Bluetooth Connection Kit, a free EMR Communication Cable, and free onsite or virtual installation and training (training available for the USA only). Offer available in the USA and Canada only, from September 14, 2022 through October 31, 2022.

Digital Refraction - Doctor to Doctor Talks

Saturday, 9/17/22 - 10AM - 12:00 PM Pacific
Facebook Live Session - 10:30AM Pacific
Marc Bloomenstein, OD
Schwartz Laser Eye Center
Director of Optometric Services


Ocular Response Analyzer® G3 

Significance of Corneal Hysteresis in predicting glaucoma development, in 25 seconds with Felipe Medeiros, MD.

Felipe Medeiros, MD briefly describes the relevance of his new publication: A Prospective Longitudinal Study to Investigate Corneal Hysteresis as a Risk Factor for Predicting Development of Glaucoma. Corneal Hysteresis was found to be independently more predictive of conversion to glaucoma than other risk factors, including IOP and CCT.

Ocular Response Analyzer® (ORA) G3 is the only device that measures Corneal Hysteresis (CH) and Corneal Compensated IOP (IOPcc). Corneal Hysteresis has consistently shown to be a more powerful predictor of, and strongly associated with, glaucoma progression, more so than key risk factors such as IOP and CCT. IOPcc is a pressure measurement that is less affected by corneal properties and more associated with glaucoma risk than Goldmann and other tonometers. Ocular Response Analyzer is engineered, designed, and assembled in USA. 

Promotion Available - Purchase an Ocular Response Analyzer® G3 during the promotional period and receive a $1,000 manufacturer's rebate. Offer available in the USA and Canada only, from August 22, 2022 through October 31, 2022. 

Glaucoma Risk - Doctor to Doctor Talks

Thursday, 9/15/22: 10:00 AM -12:00 PM 
Justin Schweitzer, OD
Vance Thompson Vision 
Optometric Externship Director, Residency Associate Director 

Thursday, 9/15/22: 2:30 - 4:30 PM
Facebook Live Session - 3:00PM Pacific
Nate Lighthizer, OD
Associate Dean, Director of Continuing Education
NSU Oklahoma College of Optometry

Friday, 9/16/22: 12:00 – 2PM
Paul Karpecki, OD
Associate Professor, KYCO
Clinical Director, Cornea and External Disease at Kentucky Eye Institute


Tono-Pen AVIA® with Quick-Tap® Measurement Mode

Measure Quickly and Confidently with Tono-Pen AVIA.

Tono-Pen AVIA® with Quick-Tap® Measurement Mode builds on all the features that made the classic Tono-Pen® XL the most widely used handheld tonometer. Tono-Pen AVIA requires no calibration and is always ready-to-use, has an award-winning ergonomic design, longer battery life, and an enhanced IOP averaging technique with two measurement modes. This makes it the most advanced Tono-Pen yet!

Promotion Available - Purchase 2 (two) or more Tono-Pen AVIA® Handheld Tonometers during the promotional period and receive a $500 manufacturer's rebate for each pen purchased. Promotion can be combined with the $500 trade-in offer, for a total savings of up to $1,000 each! Offer available in the USA and Canada only, from August 22, 2022 through October 31, 2022 (or while supplies last).


Tono-Vera® Tonometer  

Introducing the all-new Reichert® Tono-Vera Tonometer featuring the advanced, patent-pending ActiView™ Positioning System, your guided view to precise IOP measurements. Using gentle rebound tonometry technology, Tono-Vera automatically measures when aligned, providing more objective and repeatable results. For over 150 years, Reichert continues to advance tonometry and refraction diagnostics through American innovation.

ClearChart® Digital Acuity Systems

The family of ClearChart® Digital Acuity Systems from Reichert are all-in-one, elegant, and simple-to-use. They are uniquely designed to meet all of your acuity testing needs with a wide selection of optotypes and other special test charts. The ClearChart 4 Digital Acuity System, ClearChart 4X Enhanced Digital Acuity System, and ClearChart 4P Polarized Digital Acuity System all feature a 24-inch, high-resolution, LED-backlit display, and are lightweight, cool-running, and long-lasting. ClearChart seamlessly connects to Reichert digital Phoroptors for the best possible refraction experience for both you and your patient. 

LensChek® Digital Lensometer®

The LensChek® Plus Digital Lensometer®, part of the VisionChek™ Digital Exam Suite, combines technology with simplicity at the core of your exam. The compact, modern design and intuitive user interface of the LensChek Plus Digital Lensometer offers the easiest lensmeter user experience available. For example, when the target is aligned with the correct optical center, readings can be automatically “locked-in” ensuring fast, repeatable, and reliable lens measurement. The LensChek® Pro Digital Lensometer® with PD + UV offers the additional features of UV transmittance and PD measurement.


OptoChek® Plus Auto Refractor + Keratometer

The OptoChek® Plus Auto Refractor + Keratometer, part of the VisionChek™ Digital Exam Suite, combines technology with simplicity at the core of your exam. The new, compact, modern and intuitive design of the OptoChek Plus offers the easiest user experience available for measuring objective spherical and cylindrical refractive errors as well as keratometry.


Phoroptor® By Reichert® - Celebrating 100 Years of Making Vision Clearer 

Reichert's commitment is to manufacture high-quality refraction devices that give eye care professionals the ability to provide clearer vision to their patients. Innovation is at the core of Reichert and Phoroptor is no exception. It’s hard to imagine the eye care industry without it!

What's next for Phoroptor in the 100 years to come? Want to be the first to find out how we're going to celebrate Phoroptor this year? Fill out the form and we'll keep you in the loop!


Experience Reichert Contest

Official Giveaway Rules

NO PURCHASE NECESSARY TO WIN. Participation constitutes entrants’ full and unconditional agreement to and acceptance of these Official Rules. 

Eligibility: The giveaway is open to 2022 Vision Expo West (VEW) registered Optometrists and Ophthalmologists only. Resident Optometrists, Opticians, Ophthalmic Technicians, Paraoptometrics, Administrative Staff, Guests and Exhibitors are not eligible.

Registration: Contest registrants must visit the Reichert Booth F9043 and request entry into the contest. After the demonstration of a handheld tonometer (the Tono-Vera Tonometer or Tono-Pen AVIA Tonometer), Ocular Response Analyzer G3, or Phoroptor VRx, the registrants' badge will be scanned and the information will be saved for one (1) entry into the drawing for each.

Prize: Three (3) $500 VISA® Gift Cards

Delivery of Prize: Allow up to eight (8) weeks for shipment of the prize.

Odds: Odds of winning depend on the number of eligible entries received.

Selection of Winner: Three (3) winners will be determined at random per category. Winner will be randomly selected from the full list on contest entries. Winner will be selected at 5:00PM on Saturday, September 17, 2022. The winner agrees to have their photo and practice recognized on the Reichert website and social media channels.

Reichert will attempt to notify contest winner by email or telephone via the information scanned from their attendee badge. In the event that the original winner cannot be reached within seven (7) days of initial contact, a second winner will be selected at random. 

Responsibility of Winner: All federal, state, provincial, and local taxes are the sole responsibility of the winner, including, without limitation, any applicable VAT.

General Terms and Conditions: All federal, state, and local laws and regulation apply. Value of the MacBook Pro must be reported under the Sunshine Act.

By entering, each participant agrees to be included in any future email, direct mail, or telephone advertising or promotional activities by Reichert. 

Participants agree to be bound by these Official Rules, which shall be final. Reichert reserves the right to disqualify any person determined to be in violation of any term contained in these Official Rules. Reichert, agents and representatives of Reichert, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and legal advisors are not responsible for and shall not be liable for: (I) late, lost, delayed, damaged, misdirected incomplete, illegible or unintelligible or unsuccessful efforts to notify or contact winner notices; (ii) telephone, electronic, hardware or software program, network, internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (iii) failed, incomplete, garbled, or delayed computer transmissions; (iv) any condition caused by events beyond the control of Reichert that may cause the giveaway to be disrupted or corrupted; (v) any injuries, losses, or damages of any kind arising in connection with or as a result of the prize, or acceptance, possession, or use of the prize, or from participation in the giveaway to the extent permitted by law including direct, indirect, incidental or consequential damages; or (vi) any printing or typographical errors in any materials associated with the giveaway.

By participating in the giveaway, each participant agrees to release and hold Reichert and the employees, officers, directors, shareholders, agents, representatives of Reichert, its parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the giveaway or resulting from acceptance, possession, or use of any prize, including without limitation (to the extent permitted by law), personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.

VISA and Vision Expo are not affiliated with this contest.